JOSEPH VAN OS / GETTY IMAGES

A coworker recently shared this article with me which illustrates the opportunity and need that we’re aiming at:

More People Have Cell Phones Than Toilets, U.N. Study Shows

Out of the world’s estimated 7 billion people, six billion have access to mobile phones. Far fewer — only 4.5 billion people — have access to working toilets.

More people have cell phones than toilets!

That, there is a target audience!